Top Movers & Shakers of the Advertising Industry

Benny Traub has made three significant contributions to the advertising industry. First, he developed a direct-response fax advertising platform...

Raymond Rubicam's innovative leadership and creativity led many to recognize him as "advertising's statesman." As a young copywriter for N.W. Ayer...

Why 90% of today's ad campaigns are a total waste of money . . How Madison Avenue sleight of hand turns savvy business people into drooling morons ....

Bruce Crawford, who surprised the operatic community with his announcement Friday that he was resigning as general manager of the Metropolitan...

Martin Sorrell, CEO of WPP, has started preparing his ship for a change in course, and joining the fleets setting sail for exploration online. This...

The Man Everybody Knew: Bruce Barton and the Making of Modern America. By Richard M. Fried. Ivan R. Dee, 304 pp., $27.50. MOST PEOPLE know Bruce...

New Haven, Conn. - Jacob S. Hacker, who will return to teaching at Yale as the Stanley B. Resor Professor of Political Science, is an expert on the...

IT WAS THE LAST OF THE BIG killings in advertising," says Robert E. Jacoby.He sits in the brightly lit living room of his sprawling ranch home in...

Helmut Krone helped define modern advertising art direction in print. A new book looks at his life's work and at the Creative Revolution he was a...

Advertising, as we know it, probably started to prosper in 1904 when John E. Kennedy gave the world that definition: Advertising is...

Now the great advertising guru Lord Maurice Saatchi has entered the fray on Google's quest for personalised search. Below is a textual critique of...

Hal Riney, the San Francisco advertising man whose iconic and memorable work helped establish the city as a leading creative center for the...

Claude Hopkins believed advertising existed only to sell something. His copy, notably his Schlitz beer slogan, "The beer that made Milwaukee...

Marion Harper, Jr., a man of excitement and vigor, started out as an "Okie" and worked his way up to be one of the most powerful advertising men in...

One-Line Bio: Rohit is the award winning author of Personality Not Included and a founding member of the 360 Digital Influence team at Ogilvy. Short...

William Bernbach(1911-1982)Doyle Dane Bernbach, New York"I warn you against believing that advertising is a science." -- Bill Bernbach After Bill...

Jay Chiat, the advertising executive whose firm created the drum-beating Energizer bunny and introduced Apple as the "computer for the rest of us,"...

Are You familiar with John E. Kennedy and Albert Lasker from the early 1900's? That's where my point of this Article is about. There is a Story that...

Sales are the main stay for any business to stay viable and to grow. The #3 Universal Funnel Law assists you as you grow your business and helps you...

NEW YORK -- How can one simple phrase kick your competitor's ass before they knew what hit them? Rosser Reeves can answer that question. In fact, he...

The late David Ogilvy, renowned as the "Father of Advertising," celebrated his seventh death anniversary on July 21 this year. It is only fitting...