Runners up Movers & Shakers
Allen Rosenshine
BBDO announced today that Allen Rosenshine, Chairman of BBDO Worldwide, will retire at the end of December, ending a remarkable 44-year career that...
John B. Watson
This article, a cultural history, attempts to answer the question of how John B. Watson's presence at J. Walter Thompson "made sense" from the...
John E. Kennedy
Why is advertising so important? Because today there are no new ideas, just different angles on the original ideas. And the old ideas were the best....
Howard Luck Gossage
Howard Luck Gossage, dubbed The Socrates of San Francisco, believed that "most advertising in existence is, in itself, a detriment to the industry."...
Neil McElroy
Neil McElroy's Epiphany After its successes with Ivory and Crisco, P&G developed a new business technique called "brand management." Because it...
Ted Turner
Ted Turner once said, "Life is a game. Money is how we keep score." If that is true, then Turner is one of the best players and the biggest winners...
Charlotte Beers
NEW YORK, September 7, 2004 - The Direct Marketing Association (The DMA) has announced that advertising industry luminary Charlotte Beers will...
Mary wells Lawrence
VANCOUVER, British Columbia - Mary Wells Lawrence isn't done yet. By all rights, she should be. At 73, the most successful woman to ever walk - make...
John Sculley
John Sculley would not normally have made this list, because he wasn't technically an 'ad man'. But his marketing influence on advertising certainly...