Movers and Shakers
Benny Traub
Benny Traub has made three significant contributions to the advertising industry. First, he developed a direct-response fax advertising platform...
Allen Rosenshine
BBDO announced today that Allen Rosenshine, Chairman of BBDO Worldwide, will retire at the end of December, ending a remarkable 44-year career that...
John B. Watson
This article, a cultural history, attempts to answer the question of how John B. Watson's presence at J. Walter Thompson "made sense" from the...
John E. Kennedy
Why is advertising so important? Because today there are no new ideas, just different angles on the original ideas. And the old ideas were the best....
Howard Luck Gossage
Howard Luck Gossage, dubbed The Socrates of San Francisco, believed that "most advertising in existence is, in itself, a detriment to the industry."...
Neil McElroy
Neil McElroy's Epiphany After its successes with Ivory and Crisco, P&G developed a new business technique called "brand management." Because it...
Ted Turner
Ted Turner once said, "Life is a game. Money is how we keep score." If that is true, then Turner is one of the best players and the biggest winners...
Charlotte Beers
NEW YORK, September 7, 2004 - The Direct Marketing Association (The DMA) has announced that advertising industry luminary Charlotte Beers will...
Mary wells Lawrence
VANCOUVER, British Columbia - Mary Wells Lawrence isn't done yet. By all rights, she should be. At 73, the most successful woman to ever walk - make...
John Sculley
John Sculley would not normally have made this list, because he wasn't technically an 'ad man'. But his marketing influence on advertising certainly...
Raymond Rubicam
Raymond Rubicam's innovative leadership and creativity led many to recognize him as "advertising's statesman." As a young copywriter for N.W. Ayer...
Lee Clow
Why 90% of today's ad campaigns are a total waste of money . . How Madison Avenue sleight of hand turns savvy business people into drooling morons ....
Bruce Crawford
Bruce Crawford, who surprised the operatic community with his announcement Friday that he was resigning as general manager of the Metropolitan...
Martin Sorrell
Martin Sorrell, CEO of WPP, has started preparing his ship for a change in course, and joining the fleets setting sail for exploration online. This...
Bruce Barton
The Man Everybody Knew: Bruce Barton and the Making of Modern America. By Richard M. Fried. Ivan R. Dee, 304 pp., $27.50. MOST PEOPLE know Bruce...
Stanley Resor
New Haven, Conn. - Jacob S. Hacker, who will return to teaching at Yale as the Stanley B. Resor Professor of Political Science, is an expert on the...
Robert Jacoby
IT WAS THE LAST OF THE BIG killings in advertising," says Robert E. Jacoby.He sits in the brightly lit living room of his sprawling ranch home in...
Helmot Krone
Helmut Krone helped define modern advertising art direction in print. A new book looks at his life's work and at the Creative Revolution he was a...
F. Wayland Ayer
Advertising, as we know it, probably started to prosper in 1904 when John E. Kennedy gave the world that definition: Advertising is...
Maurice Saatchi
Now the great advertising guru Lord Maurice Saatchi has entered the fray on Google's quest for personalised search. Below is a textual critique of...
Hal Riney
Hal Riney, the San Francisco advertising man whose iconic and memorable work helped establish the city as a leading creative center for the...
Claude C. Hopkins
Claude Hopkins believed advertising existed only to sell something. His copy, notably his Schlitz beer slogan, "The beer that made Milwaukee...
Marion Harper Jr.
Marion Harper, Jr., a man of excitement and vigor, started out as an "Okie" and worked his way up to be one of the most powerful advertising men in...
Rohit Bhargava
One-Line Bio: Rohit is the award winning author of Personality Not Included and a founding member of the 360 Digital Influence team at Ogilvy. Short...
William Bernbach
William Bernbach(1911-1982)Doyle Dane Bernbach, New York"I warn you against believing that advertising is a science." -- Bill Bernbach After Bill...
Jay Chiat
Jay Chiat, the advertising executive whose firm created the drum-beating Energizer bunny and introduced Apple as the "computer for the rest of us,"...
Albert Lasker
Are You familiar with John E. Kennedy and Albert Lasker from the early 1900's? That's where my point of this Article is about. There is a Story that...
Leo Burnett
Sales are the main stay for any business to stay viable and to grow. The #3 Universal Funnel Law assists you as you grow your business and helps you...
Rosser Reeves
NEW YORK -- How can one simple phrase kick your competitor's ass before they knew what hit them? Rosser Reeves can answer that question. In fact, he...
David Ogilvy
The late David Ogilvy, renowned as the "Father of Advertising," celebrated his seventh death anniversary on July 21 this year. It is only fitting...